Write helpful content for your website


We are often asked by business owners, why we recommend -

  • Writing helpful, engaging content for your website
  • Writing for what people are searching for online

Writing Helpful Content

Writing helpful, engaging content for your website is important because it directly impacts the user experience and helps establish your brand as a reliable source of information. When users visit your website, they are looking for valuable and relevant content that addresses their needs, answers their questions, or provides solutions to their problems. By creating high-quality content that is informative, engaging, and well-written, you not only satisfy your audience's search intent but also increase the chances of users spending more time on your website and coming back for future visits. This can lead to higher engagement metrics, such as lower bounce rates and longer average session durations, which are positive signals for search engines like Google. Ultimately, providing helpful and engaging content enhances your website's credibility and authority, making it more likely to be recognized and rewarded by search engines in terms of higher search rankings and visibility.

Writing to match volume searches online

Writing for what people are searching for online is crucial because it aligns your content with user intent and ensures that it has a better chance of being discovered through search engines. When people search for information or solutions online, they use specific keywords and phrases to articulate their queries. By conducting keyword research and understanding the search intent behind those keywords, you can tailor your content to match what people are actively seeking. This allows you to create content that directly addresses their interests, pain points, or informational needs. By optimizing your content around relevant keywords and providing valuable information that aligns with user intent, you increase the likelihood of your content being surfaced by search engines when people conduct relevant searches. Writing to match searches not only improves your chances of ranking higher in search engine results, but also ensures that your content reaches the right audience, driving targeted organic traffic to your website.

Other key points to remember - 

  • Make your content compelling
  • Give yourself time to write
  • Using features like images, lists, headings in content

Do something good for the sake of your readers

Google's primary goal is to provide users with the best possible search experience by providing relevant and high-quality search results. To achieve this, Google has developed sophisticated algorithms that analyze the content of web pages and evaluate their relevance and quality based on various factors, such as keywords, links, and user behavior.

So if you are writing to compete in the world's biggest search engine, you're up against many competitors who may have already have content that has been created, content that resonates with readers and that usually then means - content that ranks well in Google's SERPS (Search Engine Page Results)

One of the key factors that Google considers when ranking web pages is the user experience. Google wants to provide users with content that is useful, informative, and easy to read, and prioritizes content that is written for users rather than search engines. By encouraging website owners to focus on creating high-quality content that meets the needs of their users, Google is able to deliver a better search experience for its users.

Another reason why Google wants us to write for users is that it helps to reduce spam and low-quality content on the web. In the past, website owners would use unethical tactics, such as keyword stuffing and link schemes, to manipulate search rankings and drive traffic to their sites. However, by prioritizing user-focused content, Google is able to identify and penalize websites that engage in these practices, ensuring that users are presented with content that is honest and valuable.

Ultimately, writing for users helps to create a better web experience for everyone. By focusing on creating content that is relevant, informative, and engaging, website owners can improve their search rankings and attract more traffic to their sites. At the same time, users benefit from being able to find content that meets their needs and provides them with the information they are looking for.

Write something compelling

Coming up with a compelling topic is a crucial step in writing helpful webpages and blog posts. The topic of your post determines whether or not readers will be interested in reading it, so it's important to find a topic that is both interesting and relevant to your audience.

One of the challenges of finding a compelling topic is determining what your audience wants to read. This requires understanding who your audience is, what their interests and needs are, and what topics are currently popular or trending. Conducting research on your target audience, using social media analytics or surveys, can be a helpful way to gather information and insights.

Another challenge is finding a unique angle or perspective on a topic

With so much content available online, it can be difficult to come up with something original and engaging. One approach is to look for gaps in the existing content on a topic and fill those gaps with your own unique insights or experiences.

Write with your own style

It is important to consider the tone and style of your post. Is it going to be informative or entertaining? Will it be written in a formal or informal style? The tone and style should match the topic and your audience's preferences.

Don't be afraid to experiment with different types of content formats, such as lists, how-to guides, or opinion pieces. This can help keep your content fresh and engaging for your readers.

Coming up with a compelling topic requires a combination of research, creativity, and a true understanding of your audience. By putting in the time and effort to find the right topic, you can increase the chances of creating content that resonates with your readers and helps you achieve your writing goals.

Take the time to write

Time management can be a real challenge when it comes to writing a blog post or content for your website. It's not easy to find the time to sit down and focus on writing, especially when there are so many other responsibilities and commitments competing for our attention as a business owner.

One way to manage your time more effectively is to prioritize your writing time and treat it like any other important task. This might mean scheduling a specific time of day to write or setting aside a certain amount of time each week to work on writing for your website

Another helpful strategy is to eliminate distractions and create a writing environment that allows you to focus. This might mean turning off your phone, closing your email, and finding a quiet place to work. Of course, for some, this might mean a coffee shop with just the right amount of background noise to help them focus.

And let's be honest, we've all tried to multitask while writing content, but that usually ends up with incomplete projects. So, it's important to give your writing the attention it deserves, just like you would give your favorite Netflix show.

In the end, finding the time to write a content can be a struggle, but with a little creativity, planning, and a sprinkle of humor, you can make the most of the time you have and produce some amazing content. 

Look, look and look

Conducting research is an essential step in writing content that will rank and bring traffic to your site. It helps you to gather information, understand your topic, and ensure that your content is accurate and up-to-date. However, research can also be time-consuming and challenging, particularly if the topic is complex or technical.

When writing,  it's important to check what content is already ranking in Google's search engine results pages (SERPs) for the topic you plan to write about. This can help you to understand what content is already available to your audience, and what gaps or opportunities exist for your post to rank higher in the SERPs. By analyzing the content that is already ranking, you can get a sense of what types of information and formats are most successful, and what keywords and phrases are being used to optimize content. This can help you to craft a post that is both unique and optimized for search engines, giving you the best chance of ranking high in the SERPs and attracting more traffic to your content.

Tools can be helpful

By using tools such as Google Trends, Semrush or Ahrefs, you can identify the keywords and topics that are currently popular and relevant to your audience. This can help you to focus your research efforts on the areas that matter most to your readers.

Another helpful strategy is to use credible sources for your research. This might include academic journals, industry reports, or expert online websites. By using high-quality sources, you can ensure that your content is accurate and reliable, which can help to build trust with your readers.

It's also important to consider the level of technical detail that you include in your post. While it's important to be thorough and provide enough information to satisfy your readers, you don't want to overwhelm them with technical jargon or complex concepts. Finding the right balance between technical and accessible language can take some practice, but it's essential to creating content that is both informative and engaging.

Overall, conducting research is an important part of writing a successful website content, but it doesn't have to be overwhelming or time-consuming. By aligning your post with what people are searching for online, using credible sources, and finding the right level of technical detail, you can create content that resonates with your readers and helps you achieve your content writing goals.

Headings, Lists, Images

Including features such as images, lists, and headings in your content can greatly improve the overall quality and readability of the content you create. Here are a tips:

  1. Images: Incorporating images into your content can make it more visually appealing and engaging for your readers. Images can help break up large blocks of text and make the content more digestible. Additionally, including relevant images can help reinforce your message and make your content more memorable.

  2. Lists: Using lists in your content can help organize information and make it easier for readers to scan and digest. Lists can be used to break down complex concepts into smaller, more manageable chunks, and can help highlight key takeaways. Lists can also be effective in creating a sense of anticipation and curiosity for what is to come next.

  3. Headings: Headings are another important feature that can help make your content more organized and easy to navigate. Headings can be used to break your content into sections, making it easier for readers to find what they are looking for. Headings can also be used to highlight important information and create a hierarchy of information that helps readers prioritize what to read first.

  4. Links: Another important feature to consider when creating content is including links. Links can be used to provide additional context, support your arguments with evidence, and connect your content to other relevant sources. By including links to reputable sources, you can also help establish your own credibility as a writer and provide your readers with a richer and more informative experience.

    Internal linking to your own content can help drive traffic to other areas of your website and increase engagement with your brand. However, it's important to use links sparingly and only when they add value to your content, as too many links can be distracting and decrease the readability of your content.

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