Using YouTube as part of your marketing strategy - and making money


If you're not using YouTube as part of your content marketing strategy, you're missing out. YouTube is a powerful platform with over 2 billion monthly active users - that's a lot of potential customers! Not only that, but YouTube is also the second largest search engine after Google, so it's a great way to get your business in front of people who are actively looking for what you have to offer.

Making videos for your business doesn't have to be complicated or time-consuming. In fact, there are many benefits to using video as part of your content marketing strategy. Here are four reasons why you should be making videos for your business:

  1. Videos are engaging and visually appealing.
    People love watching videos, and YouTube is the perfect platform to showcase your video content. Videos are much more engaging than written content, and they're also more visually appealing. When people see a video that's relevant to what they're looking for, they're much more likely to watch it than read an article on the same topic.
  2. Video is a great way to build trust with your audience.
    When people watch your videos, they get to know you and your brand better. They can see your passion and expertise, and this helps to build trust between you and your audience. Trust is essential when it comes to doing business, so if you can use video to establish trust with your potential customers, you're already ahead of the game.
  3. Videos are easy to share and can go viral.
    One of the best things about YouTube is that it's easy for people to share your videos with their friends and followers. If you create a great video that resonates with people, there's a good chance it will be shared multiple times and potentially even go viral. This is free advertising for your business and can help you reach a whole new audience!
  4. You can use videos to rank higher in search engines.
    As we mentioned before, YouTube is the second largest search engine after Google, so if you want your business to be found online, creating video content is a great way to do that. Not only will people be able to find your videos when they search for relevant keywords on YouTube, but Google may also rank your website higher in its search results if you have high-quality video content on your site.


Example successful YouTube Channels

Movement with Nicole – Pilates, Yoga,  Australia (Gold Coast)  1.2 Million Subscribers

Caroline Girvan –  PT, Ireland: 2 Million Subscribers

Sydney Cummings –  PT, USA: 1.4 Million Subscribers

Gaz Oakley – Vegan Chef, Wales UK: 1.45 Million Subscribers

Self Sufficient Me – Gardening, Australia (Sunshine Coast, Qld): 1.8 Million Subscribers

George Dunnet  – Psychology degree, makes click bait content UK:  165K Subscribers

George does not have a whole bunch of subscribers, but has a tiny old house renovation video that’s had over 13 million views

Recommended Course for learning more about YouTube

YouTube Masterclass

TIP: Sign up for a Udemy Account and subscribe to their emails. Regularly you can expect to see huge discounts on courses, where you can get course like this YouTube Masterclass for under $20 AUD.

There are many benefits of using YouTube as part of your content marketing strategy - from building trust with potential customers to ranking higher in search engines. So what are you waiting for? Start making videos today!

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