Glossary

Helping you understand some common industry terms


Black hat SEO

Search engine optimisation or techniques and practices that are follow Google’s quality guidelines. The opposite is "White Hat SEO".  In the past Black Hat SEO methods were often paid services - like buying thousands of links that point to your website. 

Crawling

Crawling the web refers to method  that search engines or bots discover your web pages. Crawling the web or you website is carried out by spider or spiderbot and often also called a crawler.

De-indexed page(s)

Refers to a page or group of pages being removed from a search engines index.

Featured snippets

At the top of Google's search engine results, you'll often see organic answer boxes when you search for particular items or terms online. Featured snippets are awarded to webpages that are well structured and give an answer to questions on the search results page within the search engine. In other words without the user having to click through to a specific result from the search engine to the linked website.

Google My Business listing/GMB Page

Google My Business pages are free listings available to local businesses. Your business can achieve high visibility in a local or brand search on your business. A free GMB Profile lets you manage how your business appears on Google Search and Maps.